1.3 Organic and Paid Marketing | The FlyMyAds Academy

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Digital Marketing For Small Business Owners

1.0 What is Digital Marketing?

1.1 Digital Marketing Course Outline (4:53)
1.2 Definition of Digital Marketing (3:09)
1.3 Organic and Paid Marketing (3:57)
1.4 Platforms for Digital Marketing (2:45)

2.0 Facebook For Business

2.1 Creating Your Facebook Business Page (16:37)
2.2 The Facebook Page Manager App - Adding others to manage your page (9:22)
2.3 Messaging, Instant Replies and Away Messages (8:09)
2.4 Your Facebook Content Strategy (7:21)
2.5 Scheduling Posts (7:57)
2.6 Facebook Live (10:38)

3.0 Instagram For Business

3.1 Introduction to Instagram Business (3:10)
3.2 Creating an Instagram Business Profile
3.3 The Correct Way to Use Hashtags (5:39)
3.4 IGTV - Instagram TV (2:35)
3.5 Instagram Stories (4:31)
3.6 Instagram Live (6:57)
3.7 Your Instagram Content Strategy (7:49)
3.8 Creativity Apps (17:41)
3.9 Business Insights (19:30)

4.0 WhatsApp Business

4.1 Installing WhatsApp Business - Getting Started (2:00)
4.2 Greeting Message - WhatsApp Business (1:31)
4.3 Away Messages - WhatsApp Business (1:31)
4.4 Labels - WhatsApp Business (4:13)
4.5 Quick Replies - WhatsApp Business (2:51)
4.6 Your WhatsApp Business Shortlink (2:29)
4.7 WhatsApp Business Catalogue (7:22)

5.0 Google My Business

5.1 Getting Started - Installing Google My Business (0:40)
5.2 Setting up and posting on Google My Business (5:33)

6.0 Advertising with Facebook

6.1 Strategies for Advertising (14:35)
6.2 Boosting Posts on Facebook (11:49)
6.3 Promoting Posts on Instagram (5:28)
6.4 Facebook Pixel and Facebook SDK (16:21)
6.5 Facebook Ads Campaign Structure (9:31)
6.6 Facebook Campaign Objectives (19:45)

7.0 Advertising with Google

7.1 Introduction to SEO and SEM (2:43)
7.2 Differences between Search Engine Optimization and Search Engine Marketing (7:45)
7.3 SEO and SEM Demonstration (5:51)
7.4 Google Ads Campaign Structure (3:07)
7.5 Sign up to Google Ads (0:57)
7.6 Setting up Google Ads Search Campaign 1 (22:01)
7.7 Setting up Google Ads Search Campaign 2 (12:34)
7.8 Google Analytics (7:16)
7.9 Installing Google Analytics on your website (7:56)

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1.3 Organic and Paid Marketing

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